Campbell ID: A Decade-Long, Authorised Partner of AS Colour
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Some apparel brands are chosen because they're cheap. Others earn their place because they're genuinely well made. AS Colour sits firmly in the second category, which is exactly why Campbell ID has worked with them for over a decade, as an authorised distributor and reseller of their range.
Who Is AS Colour?
AS Colour was established in 2005 and has built a strong reputation across Australia and New Zealand as a premium blank apparel brand, with the tagline "Built to Last" reflecting a genuine focus on quality construction and fabric, not just trend-driven design.
Their range covers a genuinely extensive spread of apparel and accessories — t-shirts, sweatshirts, jackets, trackpants, shirts and polos, shorts and pants across men's and women's ranges, plus dedicated kids' apparel and one of the more comprehensive headwear ranges in the promotional and fashion apparel space, including caps, snapbacks, flex fit, five panel, trucker caps, bucket hats, wide brim hats and beanies. Their bestselling Staple Tee alone is available in more than 70 colourways, crafted from 100% combed cotton — a good indication of the depth AS Colour puts into even its most basic styles.
AS Colour also operates with a genuine focus on responsible sourcing, including participation in the Better Cotton Initiative, OEKO-TEX Standard 100 certification, Amfori BSCI membership, and carbon offset initiatives through CarbonClick — giving businesses confidence in the supply chain behind the garments, not just the finished product.
Over a Decade of Working Together
Will Campbell has worked directly with AS Colour for over 10 years, and Campbell ID operates as an authorised distributor and reseller of their range — a genuine, approved relationship rather than sourcing through a secondary or unofficial channel. That combination of longevity and official status brings real, practical benefits through to our customers:
- Genuine, authentic product access — sourced directly through an approved channel, not a grey-market alternative
- Deep, first-hand product knowledge — more than a decade of hands-on experience with AS Colour's fabric weights, fits and construction across their full range
- Reliable stock and fast turnaround — AS Colour's own operation is built around efficient, well-managed logistics, including same-day dispatch on many orders, which supports faster overall turnaround when garments are needed on a deadline
- A trusted, established relationship — when something needs checking, sourcing or clarifying, it happens quickly, through a relationship built over more than a decade
Why "Built to Last" Matters for Custom Branded Apparel
A branded t-shirt or hoodie is only as good as the garment underneath the print. Cheaper, thinner blanks tend to shrink unevenly, fade quickly, or simply not survive repeated washing — which means your branding investment has a short shelf life, no matter how good the decoration is.
AS Colour's focus on genuine fabric quality and construction makes their range well suited to:
- Corporate uniforms and staff apparel, where garments need to hold up to regular wear and washing
- Sporting clubs and teamwear, where performance and durability matter as much as appearance
- Events, giveaways and promotional campaigns, where a genuinely wearable garment is far more likely to be worn again after the event, extending your brand's visibility well beyond the day it was handed out
- Headwear, where AS Colour's range spans everything from classic caps through to bucket hats and beanies, suiting a wide variety of climates and campaigns
Why Being an Authorised Distributor Matters
Working with a brand as an authorised distributor and reseller means the garments you're ordering are the genuine article — sourced through an approved, accountable channel, with accurate sizing and fabric information behind every order. For a business ordering staff uniforms, a club ordering team kit, or an event organiser ordering apparel in bulk, that consistency is what makes repeat orders reliable, season after season.
Looking for Custom Branded AS Colour Apparel?
Whether you need corporate uniforms, team kit, event apparel or a premium branded giveaway, we can help you find the right AS Colour garment, decoration method and pricing for your campaign.
Browse our full range of custom branded apparel online or contact Campbell ID for a fast, obligation-free quote.