About us

Campbell Identification is led by Will Campbell, a promotional merchandise and uniform specialist with more than 18 years of experience in the Australian branded merchandise industry.

Will began his career in promotional products in 2008 and spent 10 years at Promotion Products, working across a broad mix of merchandise, uniform and branding projects for businesses, schools, universities, government departments and sporting organisations. He later co-founded Promo Punks, building the business over four years before selling his share in 2026 and launching Campbell Identification.

Across that time, Will has worked on everything from straightforward branded giveaways through to large-scale merchandise and uniform programs where pricing, supplier management, branding consistency, production timelines and delivery all need to be carefully managed. His experience spans local, state and federal government, universities, not-for-profit organisations, major corporate businesses and sporting organisations across AFL, NRL, NBL, Super Rugby, netball and cricket.

What sets Campbell Identification apart is direct access to senior experience, practical advice and accountability throughout the process.

Campbell Identification combines the personalised service of an owner-led business with the capability and support required to manage projects of all sizes. Will remains actively involved in the business and oversees every project, supported by a trusted team and network of decorators, suppliers and specialist partners who help ensure each order runs smoothly from enquiry through to delivery.

This structure allows Campbell Identification to offer responsive service, informed product recommendations and reliable project management, without clients being passed through layers of sales staff or call centres. Whether the requirement is a simple branded giveaway, a staff uniform rollout or a larger merchandise program, the focus remains the same: practical advice, quality outcomes and a smooth experience from start to finish.