About us

Will Campbell is a senior promotional merchandise and uniform specialist with over 18 years of industry experience. University qualified in Marketing and International Business, he combines strong commercial acumen with extensive hands-on expertise across complex, large-scale branding programs.

Since commencing his career in 2008, Will has delivered strategic merchandise and uniform solutions for some of the world’s most recognised brands and organisations. He has successfully pitched, secured and executed high-value, multi-stakeholder projects where brand integrity, compliance, governance, timelines and budget control are critical.

His experience spans partnerships with local, state and federal government departments, universities, not-for-profit organisations and major corporate enterprises. He has also worked closely with professional sporting organisations across the AFL, NRL, NBL, Super Rugby, Netball and Cricket sectors — high-performance environments where operational precision, stakeholder alignment and delivery excellence are paramount.

What sets Campbell Identification apart is direct access and accountability.

When you engage with the business, you deal directly with the owner — Will Campbell — not a sales representative, call centre, or outsourced account manager. There is no offshore outsourcing and no layers of middle management. The phone number advertised is Will’s direct number, ensuring immediate access to the person responsible for your project.

From initial consultation and quoting through to supplier management, production oversight and final delivery, Will personally manages every stage.