Campbell ID: A 10+ Year Relationship with Promo Collection
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Not every promotional products supplier is available to just anyone who asks. Some operate exclusively through accredited distributors, which means the depth of access a business has often comes down to the strength of the relationship behind it. That's exactly the position Campbell ID is in with Promo Collection, thanks to a relationship Will Campbell has held with them personally for more than 10 years, with Campbell ID operating as an official reseller and distributor of their range as a result.
Who Is Promo Collection?
Promo Collection is one of Australia's fastest growing promotional products suppliers, a title they've held for five years running. Their catalogue spans a genuinely enormous range of more than 3,500 products across categories including ID products (lanyards, pin badges, wristbands, keyrings), office supplies, drinkware, bags, apparel, outdoor and leisure products, home and lifestyle items, packaging, point-of-sale displays and technology accessories.
Like many of the suppliers Campbell ID works with, Promo Collection operates on a wholesale-only model — they work exclusively with distributors and don't sell directly to the public. That structure is precisely why an official reseller relationship matters: it's the only way a business or organisation can genuinely access their range.
Beyond their stocked catalogue, Promo Collection also runs a dedicated indent sourcing service, backed by a 60-person offshore sourcing team, allowing genuinely custom or hard-to-find products to be sourced for larger, more bespoke campaigns.
Over a Decade of Will Campbell Working Directly with Promo Collection
Will Campbell has worked directly with Promo Collection for more than 10 years, and that personal relationship is what led to Campbell ID operating as an official reseller and distributor of their range — a formally recognised relationship, not an informal or secondary arrangement. That combination brings genuine, practical value through to our customers:
- Deep, first-hand product knowledge — more than a decade of hands-on experience across a catalogue of thousands of products
- Genuine access to a wholesale-only supplier — products that simply aren't available to the general public or to unaccredited resellers
- Access to custom sourcing capability — when something isn't in the standard catalogue, Promo Collection's offshore sourcing team gives us a genuine path to finding it
- A trusted, established relationship — when something needs checking, sourcing or clarifying, it happens quickly, through people who already know how we work
You'll actually find products from this partnership already featured across our own range — items like the 7 Day Pills Organiser and Dog Enrichment Lick Mat in our pet and healthcare merchandise collections have come through this exact relationship.
What This Means for You
Because of this long-standing, formally recognised partnership, Campbell ID has genuine, reliable access to Promo Collection's full range — not just a curated slice of it. A significant portion of that range is listed for sale directly on our website, with pricing that reflects the value of an established, high-volume distributor relationship.
As with any supplier catalogue running into the thousands of products, it's simply not realistic for every single item to appear on our website at all times. If you've had a browse and haven't found exactly what you're after, that doesn't mean it isn't available. Get in touch and let us know what you're looking for, and we'll quote it up for you directly. More than 10 years of working with Promo Collection, backed by their offshore sourcing capability, means we're very often able to source and price something that isn't currently sitting on the website.
Why Official Distributor Status Matters
For a wholesale-only supplier, official reseller and distributor status isn't just a nice-to-have — it's the only legitimate way to access their range at all. Working with a business that holds this kind of formally recognised relationship gives you confidence that what's being sourced and quoted is genuine, current stock from an accredited channel, backed by a supplier with a track record of rapid, sustained growth in the Australian market.
Looking for Something Specific?
Browse our full range of promotional merchandise online, much of it backed by our decade-plus relationship with Promo Collection and other trusted suppliers. If you're after something you can't find listed, contact Campbell ID and let us know what you need — with more than 10 years as an official reseller of Promo Collection and more than 18 years in the industry overall, we're often able to source and quote products that aren't sitting on the website.