The BIC® Intensity Clic Gel Pen Went Viral on TikTok – And You Can Brand It With Your Logo

A few years ago, however, the BIC® Intensity Clic Gel Pen attracted millions of views on TikTok after users began sharing how much they enjoyed writing with it.

What started as a simple recommendation quickly turned into widespread interest, with people trying to identify the pen and find out where they could get one.

The surprising part was that the pen was not originally discovered as a standard retail product. It had been supplied as a custom branded promotional pen.

That is exactly the kind of response businesses hope for when selecting promotional merchandise: a product recipients genuinely enjoy using and actively want to keep.

What Made the BIC® Intensity Clic Gel Pen So Popular?

The appeal came down to the writing experience.

The BIC® Intensity Clic Gel Pen features smooth-flowing gel ink, a retractable design and a comfortable rubber grip. Its modern appearance also gives it a more premium feel than a basic promotional ballpoint pen.

Rather than being used once and forgotten, it became the type of pen people looked for when it disappeared from their desk.

That helped demonstrate an important point about promotional merchandise. A well-selected product does more than display a logo. It can create a genuinely positive connection with the organisation that supplied it.

Campbell ID supplies the genuine BIC® Intensity Clic Gel Pen with custom branding for businesses and organisations across Australia.

A Promotional Pen People Actually Want to Use

Pens remain one of the most widely distributed promotional products, but their effectiveness depends heavily on quality.

A cheap pen that writes poorly is unlikely to stay in use for long. A smooth, reliable gel pen can remain on someone’s desk, in their notebook or inside their work bag for months.

Every time the branded pen is used, your logo is placed directly in front of the recipient.

The viral interest surrounding the BIC® Intensity Clic Gel Pen showed that promotional products can generate genuine enthusiasm when the product itself is good enough.

For organisations comparing other options, Campbell ID also offers a broader range of custom branded BIC® pens, including recognisable BIC models suitable for conferences, education, corporate programs and large promotional campaigns.

Add Your Logo to the Viral BIC® Pen

The BIC® Intensity Clic Gel Pen can be customised with your logo or campaign branding, turning a popular writing instrument into a practical marketing product.

It is well suited to corporate offices, universities, conferences, staff programs, customer gifts and branded stationery campaigns.

It can also be paired with custom branded notebooks to create a useful writing set for meetings, training sessions, conferences or employee welcome packs. Campbell ID’s notebook range is designed for everyday note-taking, meetings and events.

Why the BIC® Name Matters

Promotional pens are often handed out in large quantities, but that does not mean quality should be overlooked.

BIC® is a recognised pen brand, which gives recipients a degree of familiarity before they even begin writing with it.

For businesses, government departments, universities and other organisations, using a recognisable branded pen can help the finished promotional product feel more considered and reliable.

The Intensity Clic Gel is particularly suitable for campaigns where you want the pen to feel more substantial than a standard low-cost giveaway.

Genuine BIC® Promotional Pens From Campbell ID

Campbell ID is a trusted BIC® partner with access to genuine BIC® promotional products and custom branding.

Our broader BIC® promotional pen collection includes options for different budgets, branding requirements and campaign types.

Whether you are ordering for a conference, university, government program, client campaign or workplace stationery supply, we can help identify the right BIC® pen for your requirements.

Order the BIC® Intensity Clic Gel Pen

The pen that captured attention on TikTok is available as a genuine custom branded promotional product through Campbell ID.

View the BIC® Intensity Clic Gel Pen or contact Campbell ID for a fast quote.