Product Overview
The BIC® 4 Colours® Pen is one of the most iconic writing instruments ever created and a true benchmark in promotional merchandise. Recognised around the world for its clever four-in-one design, it allows users to switch instantly between black, blue, red and green ink without changing pens. For organisations wanting to associate their brand with innovation, practicality and quality, few promotional products offer the same long-term value and instant recognition.
Designed to simplify everyday work, the BIC® 4 Colours® Pen is ideal for professionals who regularly annotate documents, colour-code notes, manage projects or organise information. With a simple push of the colour selector, users can move seamlessly between ink colours while keeping their workflow uninterrupted. Whether it's used in boardrooms, classrooms, government offices or on-site meetings, it's a writing instrument that quickly becomes an indispensable part of the working day.
Unlike standard promotional pens that often blend into the background, the BIC® 4 Colours® Pen stands out because recipients recognise its value immediately. Its distinctive design has remained largely unchanged for decades because it simply works. People don't throw away a genuine BIC® 4 Colours® Pen—they keep it on their desk, carry it in their work bag and rely on it every day. That makes it one of the most effective promotional products available, providing years of ongoing exposure for your brand.
The generous barrel offers an excellent area for custom branding, allowing your company logo or marketing message to be displayed on a product that's regularly used and seen by others. Whether you're rewarding clients, welcoming new employees, exhibiting at trade shows or supplying conference delegates, the BIC® 4 Colours® Pen delivers exceptional brand visibility while reinforcing your organisation's commitment to quality.
Best For
- Government departments
- Corporate offices
- Universities and schools
- Financial institutions
- Conferences and executive events
- Staff onboarding packs
- Client appreciation gifts
- Professional service firms
Key Features
- Genuine BIC® 4 Colours® Pen
- Four ink colours: black, blue, red and green
- Iconic push-button colour selection
- Smooth, reliable BIC® writing performance
- Eliminates the need to carry multiple pens
- Comfortable ergonomic barrel
- Large branding area for custom printing
- Trusted worldwide for everyday use
Specifications
- Brand: BIC®
- Product: 4 Colours® Pen
- Ink Colours: Black, Blue, Red and Green
- Mechanism: Push-button colour selection
- Ink Type: Ballpoint
- Decoration: Custom barrel printing
Why Choose Genuine BIC®?
Few promotional products carry the same level of recognition and trust as the genuine BIC® 4 Colours® Pen. Since its introduction in 1970, it has become one of the world's best-selling multifunction pens, valued for its innovative design, dependable writing performance and outstanding durability. Choosing genuine BIC® means your promotional merchandise benefits from decades of brand equity and a reputation built on quality.
Unlike generic multifunction pens that often suffer from unreliable mechanisms or inconsistent ink flow, genuine BIC® products are engineered to deliver smooth, dependable performance every day. Their iconic design and practical functionality also mean recipients are far more likely to retain and regularly use them, providing your organisation with ongoing brand exposure and an excellent return on your promotional investment.
Whether you're equipping conference delegates, rewarding valued clients, supporting government programs or creating premium branded merchandise for everyday business use, explore our complete range of Custom Branded BIC Pens. Campbell Identification supplies genuine BIC® promotional products trusted by Australian businesses, universities and government organisations to deliver premium writing instruments that create lasting brand recognition.
Colours: Barrel Colour: White
Materials: PP Plastic
Size: 144 mm - Diameter: 15.9 mm